The 2025 Annual "State of LinkedIn" Report

State of LinkedIn Report 2025

What's working (and what's not) on LinkedIn this year?

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No AI used to compose this. 100% human generated.

Written By The Makers of Aware.

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What People Are Saying

This Report Rocks.

Our research team tabulated millions of posts to analyze them for this report. We then wrote it by hand with NO ChatGPT content involved whatsoever.

"This is ****** awesome, I just crushed the whole thing. Want to come talk about it on my podcast?"

Peter Conforti

Founder @ Good Content

"This really helped me break down a few mental barriers I have around using Linkedin to sell. I feel like I have permission to be myself and authentically connect with people, rather than feeling like I need to 'grind' out enough connection requests or become super invested in some automated process. I appreciate the reminder, and examples, of how to 'show, not tell' and how that the impact of valuing my own time goes well beyond my own calendar (it shows others how valuable my time is). Great course!"

Erik Berglund

Founder @ Language of Leadership

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25+ pages of original content with original charts and graphs

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