The First And Only Automated LinkedIn.com/SFDC Integration

Integrate LinkedIn ActivitiesTo Salesforce CRM

Push connection requests, direct messages, comments, and post engagements to SFDC as Completed Tasks
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Put It All In CRM

LinkedIn Activity Reporting for Sales Managers & RevOps

Who’s doing the most LinkedIn activity? How are connections, DMs, and comments driving pipeline? Wonder no more.

LinkedIn Activity Attribution

Whether you use Contacts Only, or also Leads, finally get a timeline of activities right in SFDC. No need for manual clicking and logging – it’s all done automatically!

Get visibility on all of the social selling that your reps are doing: DMs, comments, likes, and connections.

Customize and Configure

Let admins enforce mappings and settings across the org. On a per-rep basis, give each user the ability to customize their level of sync, for privacy reasons. Skip or enable certain activity types based on what your org finds most valuable.

Sync Direct Messages, New Accepted Connections, Comments, and Reactions, to Salesforce as Completed Tasks like any other Task you would create.

Native Salesforce Reporting

Aware gives you a built-in team dashboard. Use that, or use Salesforce! Just run an Activities > Completed Tasks report, filter it, and get your own social selling dashboard right in CRM.

Have you heard this one before? “If it’s not in Salesforce, it doesn’t exist”. We've said it, ourselves. Let's bring the light to dark social, and help give your team a level of attribution.

Strategic Integration Support for Sales Ops & Sales Leadership

Our team can advise on dashboard buildouts, support SFDC report customization, and bring in lead scoring and social selling experts.

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Frequently Asked
Questions

How do you match LinkedIn profiles to SFDC objects?

The primary and most reliable way that we match is based on the LinkedIn Profile URL, which you can map to a Contact or Lead field in the integration settings. You can also choose to match based on First Name, Last Name, and Account Name; or, even just on First Name and Last Name. If you don’t have the LinkedIn Profile URL field reliably populated, we can help enrich your CRM for you, or connect you with a data partner that can have this set up and done automatically.

Do you work with Contacts, Leads, or both?

We enable pushing LinkedIn activities to either the Contact or Lead object. If there’s a duplicate entry in your instance, e.g. “first.last@useaware.co” on both a Contact and a separate Lead, we default to pushing activities to the Contact object and will skip the duplicate lead.

Will you flood my instance with new records?

You can choose whether you want us to only push LinkedIn activities to Salesforce for existing records, or whether you want us to create new Lead records too.
We also enable you to select which lead source you want any newly-created records to have, as well.

What can I do with LinkedIn data in Salesforce?

RevOps leaders have brought so many creative ideas to us that we’ve helped bring to life. Some include:
1. Automating the scoring of certain Leads or Contacts based on LinkedIn engagement behavior (e.g. they commented on the CEO’s post, or they replied to a rep’s message)
2. Automatically enriching incoming new Leads with Clay, and sending out messages or adding those people to ad campaigns.
3. Building social selling dashboards to prove the ROI on LinkedIn efforts to the CRO, CEO, and the board of directors.
And so much more. We’d love to hear your ideas.

How is this different from the Sales Navigator integration?

We are not affiliated with LinkedIn, we just use it heavily and wish that more sales data was available in Salesforce, where it belongs. The Sales Navigator integration pushes Notes, Inmails, and Company level data to Salesforce. Where we differe is that we don’t push any of that data to Salesforce; rather, we focus on pushing sales activities (messages, comments, connections, reactions) to CRM as Completed Tasks.

Is Aware an official LinkedIn partner?

We wish, but no we are not.

Does Aware have security certifications?

We have not yet chosen to pursue a SOC II, ISO, or other certification. However, because of how little data we handle, we have passed security reviews for even the most stringent of tech companies (such as those who work with health systems and hospitals).

What kind of support do you offer?

We’re happy to offer a full walkthrough, onboarding and integration support, and ongoing support as needed for your integration. We want you to succeed, and we believe in providing a solution, not just “software”.

What is the monthly investment per user?

Our pricing page shows the most up to date information. All plans come with a 10-day free trial, with no minimum number of seats and no contract required. Teams of multiple users are encouraged to contact us for a discount based on your volume of users, starting at -10% off list price and reaching up to -50% off list price for large organizations. We also offer meaningful discounts for prepaying 6-12 months up front, and other things your procurement team will love.

What are your contract terms?

You don’t need to sign a separate contract with us other than agreeing to our Terms of Service. However, many of our customers choose to do so to achieve pricing certainty and unlock better discounts, plus to establish a relationship with us.