If your LinkedIn posts do not get enough engagement from your audience, it’s time to check the numbers!

Monitoring your engagement metrics helps understand what’s really resonating with your audience and what isn’t. By calculating your LinkedIn engagement rate, you find out how much your audience engages with your posts and which posts have gotten more engagement.

Using this data, you either scale your efforts to create more of the best-performing content or pivot your strategy to create better content.

Wondering how to calculate the LinkedIn engagement rate? Keep reading to learn, and use our free LinkedIn engagement rate calculator to quickly find out how your content is performing!

What Is Engagement Rate on LinkedIn?

Engagement is the number of likes, comments, reposts, shares, and custom button clicks on your LinkedIn posts. And engagement rate measures the amount of interaction you’ve had on your posts relative to your audience size.

Does Engagement Rate Matter?

While engagement rate is a metric that shows how well your content performs, it isn’t your brand’s worth. Your brand’s worth is more about your loyal audience and your offerings.

However, if you’re someone who’s looking to reach more eyeballs and increase your brand awareness, it’s important that your content gets more engagement. And naturally, the engagement rate is an important metric for you to monitor and optimize.

High engagement helps reach more prospects and establish authority and trustworthiness so they become your loyal followers.

What You Can Find Out Using This Calculator Tool:

✔️Your Post Engagement-Rate

✔️The Engagement Rate of your LinkedIn Company Page

How Is LinkedIn's Engagement Rate Calculated?

If you want to know how you can calculate the Engagement Rate on your own, or you are just curious about how it is done, have a look at the formula below.

The Formula

The calculation of LinkedIn's Engagement Rate is simple. You will need the following stats out of your dashboard:

➡️ Post impressions

➡️ Post comments

➡️ Post Reactions

➡️ Post Shares

You get access to all these insights on your LinkedIn dashboard. Simply go to your post summary page and choose the post you want to analyze.

To calculate the engagement rate, simply divide the number of likes, comments, and shares you’ve gotten in your post by the total impressions on your post.

Now, to the fun part! Let's calculate our engagement rate using this simple formula:

The Basic Formula:

ER (Engagement Rate) = ((Total Engagement (Reactions + Comments + Shares)) / Impressions)*100

Let's use a quick example, so you see how to calculate it using real values:

The values we are calculating with:

ER (Engagement Rate in %) = ((Total Engagement (44 + 12 + 1)) / 1250) * 100

Step 1: Calculating the "Total Engagement"

ER (Engagement Rate in %) = (57 / 1250) * 100

Step 2: Divide your "Total Engagement" by your Impressions

ER (Engagement Rate in %) = (57 / 1250) * 100

Step 3: Multiply the result by100

4,56% (Engagement Rate in %) = 0,0456 * 100

Tip: You have to be careful: The fewer impressions you have, the less meaningful the outcome is. For example, it's a huge difference if your post has 500 impressions or 5000 impressions. 5k is more statistically significant than 500 impressions.

What Is a Good Engagement Rate?

I’ve seen posts getting anywhere between 1% - 8% engagement rates being called ‘successful’ or ‘engaging’. If you're using engagement pods or other artificial means, this will be much higher, maybe 10-20%, but that's not something to emulate.

It largely depends upon the industry you’re in, your job position, your existing reputation in the market, and your network. And most importantly, it depends on the quality of your content and its relevance to your audience.

Suppose you’re posting top-quality content, but it does not address the needs of your audience. It’s still going to perform badly and get low engagement.

However, if your content matches the intent and pain points of your audience and actually offers them solutions, sooner or later, it’s going to pick up.

Coming back to what a good engagement rate is, I’ve worked with many accounts that are happy when getting 1-3% engagement, while I’ve known others (ambitious ones) who aim for between 5-10% engagement rate.

Again, it depends on your goals, your target audience, and your content.

How to Track Your LinkedIn Engagement Using Aware

Aware pulls your LinkedIn historical data into a dashboard and presents it practically, so you easily know what's what. It refreshes this data in real-time and provides you access to your account’s performance at a glance.

You also see how each of your posts has performed on LinkedIn, i.e., the engagement you got. The best part—it calculates the engagement rate for you and showcases the metrics, including likes, shares, comments, and impressions for each post.

For more detailed insights into each post, you can click on ‘details’ to get more insights. It shows how each post has been performing throughout the day or week. Just hover over your mouse on the graph, and you’ll see how your posts are performing at a specific timeframe.

This helps you understand:

• The best time to post
• The best content to post
• Who your audience is

Want to know how your account has been performing? Go to the "Profile" section in your Aware dashboard, and you’ll get detailed insights about your profile activity:

• Your new connections
• Total search appearances
• Your follower and following count

You can use this information to analyze what’s causing your number of followers to increase or decrease and, more importantly, how this relates to your content performance. This helps you identify the weak spots in your content strategy!

Use the LinkedIn Engagement Rate to Pivot Your Strategy

You’ve analyzed your best-performing posts and understood the likes and dislikes of your audience.

Now what?

Use this information to create a LinkedIn content and outreach strategy that gets you your desired engagement and grows your follower count:

• Connect and engage with your ideal audience and focus on building relationships on the platform rather than just optimizing for the numbers.
• Create a content plan that covers your audience’s goals, pain points, and topics of interest. Try to emulate the content pieces that worked well for you in the past.
• Leverage your comments and messages to understand what your audience thinks and needs.
• Optimize your profile to impress your audience at one glance.

Follow these best practices, and you’ll soon see a spike in engagement on your LinkedIn posts!