Blog Post

Customize your personal LinkedIn URL

In this article, we will cover how you can change the appearance of your publicly visible LinkedIn URL. The exciting part is that you can completely personalize your URL ending and brand it to yourself or your company.

The best way to customize your LinkedIn URL is:

1) Navigate to your LinkedIn profile

LinkedIn profile url customization - click on the top right corner

In the top right corner of your profile, you should see a link saying: "Edit public profile & URL". Now click the link to get to the next page.

LinkedIn profile url customization - edit url by clicking the pen icon

On this quite similar page, you find once again in the top right corner the symbol that lets you edit your URL (pen icon). After pressing the blue icon you should be able to completely customize your URL ending. Personally, I would recommend using your name.

save your new LinkedIn URL
When you click the pen icon, you can delete the default text and type in your name

finalized personal LinkedIn URL in browser
This is how your customized URL will look in the browser

Custom LinkedIn URL Examples and Ideas

Most people will just use their names as personalized LinkedIn URL. But what if you want to brand your company instead of your name? Well, you can do that as well. Here are 3 examples of people using their customized LinkedIn URL to their advantage:

Example 1) The "Well" Optimized SEO Guru

good example of person using their LinkedIn URL to his advantage

Andreas used his job title description to be his custom LinkedIn URL. I think this is very smart out of two reasons:

  1. It's very easy to remember
  2. it underlines its personal brand

Example 2) The Distinctive URL Champ

Example of male using personalized LinkedIn profile URL

Niclas just used his name. Nothing special at all. But the fact that he got that very small and noticeable URL on LinkedIn makes him stand out from all the default URL's.

Example 2) The Clever Industries Owner

Example of white male using industry title in linkedin profile url

Well, this example is very clever. Think about how you tell someone how they find you on LinkedIn: " just type in/law/ at the end and you'll right on my page. Impressive, isn't it?

Frequently Asked Questions:

Why should I customize my LinkedIn URL?

By customizing your LinkedIn URL, it will be easier to find you. It also strengthens your personal brand on LinkedIn. It makes a difference if someone enters /in/profile-3dha4lfr or /in/yourname. You see?

If you are done with the personalization of your URL, you might want to check out how to good example for your LinkedIn Headline?

How to include my LinkedIn URL on my resume?

It's quite simple:

  1. Open your LinkedIn profile (https://www.linkedin.com/in/me/ - you have to be logged in)
  2. Click the link in the top right corner with the Inscription "Edit public profile & URL" as described above
  3. Copy your already personalized link from the preview (also top right corner)
  4. Include it in your resume

Also, you should ask yourself where to put your LinkedIn URL. I'd recommend getting it somewhere where it will be seen by your hiring manager. A good place might be the header alongside the rest of your personal information. In most cases, you can automatically link to your profile.

Spezification of your LinkedIn URL

With this overview, I want to show you in which format you can adapt your URL

  • Your URL can be between 3 and 30 characters long. Characters like "1" "I" or similar will be ignored.
  • it doesn't matter if you write the characters upper or lower case. MarkDoe, Markdoe, and markdoe are all linked to the same profile.
  • Your URL can be changed by you up to 5 times within 180 days. If you exceed this limit, you won't be able to edit your URL for another 180 days.
  • If a URL is abandoned by another user, such as allan-white, it will not be made available for use by other users for 180 days after it is abandoned.

This is all there is to know about personalizing your own LinkedIn URL. Your all set!