LinkedIn + Salesforce Integration: Using Aware in 2023

LinkedIn CRM Integration: Featured Blog Image

On This Page

  • Why Integrate LinkedIn with Your CRM?
  • Popular CRM’s for LinkedIn
  • How to Connect your LinkedIn Account to Your CRM
  • How to Maximize Results with a LinkedIn CRM

LinkedIn & Salesforce CRM Integration: Using Aware in 2023

Have you ever wanted to tap into the rich pool of professionals on LinkedIn? Integrate LinkedIn with your CRM and unlock unprecedented benefits for your business. By doing so, you’ll gain access to a network of over 930 million professionals, get detailed insights about your contacts, and increase your lead generation capabilities.

Integrating LinkedIn with your CRM not only streamlines your lead generation process but also enhances customer relationship management and improves your sales processes.

In this guide, we will learn why you would want to integrate your LinkedIn account with your CRM, which CRM to use, and how to connect your CRM to LinkedIn using Aware.

Why Integrate LinkedIn with Your CRM?

CRMs make it easy to stay organized with your sales process, but inputting every new lead into your CRM can be very time-consuming, even if it takes you 30 seconds to input a lead, when you add up that time for hundreds or thousands of leads it really adds up.

Streamlined Lead Generation

The first benefit you’ll experience is the smooth process of generating leads.

When you integrate LinkedIn with your CRM, every connection you make on LinkedIn automatically turns into a potential lead in your CRM system.

With the simple click of a button, you can sync LinkedIn profiles to your CRM and enrich your contact data, a feature that can save countless hours of manual data entry.

you will then be able to track, store, and organize your LinkedIn contacts’ information in one place.

Enhanced Customer Relationship Management

When you link LinkedIn with your CRM, you can view LinkedIn profiles directly from within your CRM, providing a more complete picture of your contacts.

This level of integration allows you to see key details about your contacts without leaving your CRM, helping you to personalize your interactions.

Improved Sales Processes

Having access to LinkedIn’s rich data and your CRM’s powerful tracking and reporting features, allows you to streamline your sales processes.

For example, you can identify key decision-makers within organizations, uncover mutual connections that can provide warm introductions, and track interactions to optimize your sales strategy.

The end goal of integrating your LinkedIn account with your CRM is to amplify the time saved with a CRM and make your sales process as smooth as possible.

Popular CRMs for LinkedIn

Two popular CRM platforms that sync seamlessly with LinkedIn are HubSpot and Salesforce.

HubSpot CRM is renowned for its intuitive interface, rich features, superior analytics, and cost-effectiveness, making it an ideal choice for small businesses or those new to CRM software.

Salesforce, on the other hand, allows for extensive customization, advanced features, scalability, and a large user community.

HubSpot CRM

  1. Ease of use: HubSpot CRM is renowned for its intuitive interface that makes it easy for users to navigate through the platform. Even for those new to CRM software, HubSpot offers a smooth learning curve.
  2. Rich features: From lead management to email tracking, the platform offers a suite of features that cover all aspects of customer relationship management. Coupled with LinkedIn’s rich data, these features enable businesses to build a comprehensive profile of their leads.
  3. Superior analytics: HubSpot CRM’s analytics capabilities are robust. They allow businesses to monitor and analyze their performance in real time, enabling them to make data-driven decisions.
  4. Cost-effective: Last but not least, HubSpot offers a free version that is quite feature-rich, making it an ideal choice for small businesses or those just getting started with CRM.


  1. Customization: Salesforce allows for extensive customization, allowing businesses to tailor the platform to their specific needs. This makes it a flexible solution that can grow with your business.
  2. Advanced features: Salesforce offers a range of advanced features not available in many other CRM platforms. These include AI-powered insights, in-depth reporting, and advanced automation capabilities.
  3. Scalability: Salesforce is designed to scale with your business. Whether you’re a small business or a large corporation, Salesforce can handle your CRM needs.
  4. Large user community: Salesforce has a large user community that offers extensive resources, such as tutorials, forums, and guides, to help users get the most out of the platform.

How Aware Connects Your LinkedIn Account to Your CRM

Aware’s seamless LinkedIn CRM integration makes it easy, saving you the headache and the time it would take with other platforms.

The Aware Integration Process

It starts with syncing your LinkedIn profile activities directly with your CRM.

Aware runs quietly in the background, effectively and efficiently integrating your LinkedIn interactions with your CRM.

With Aware, you can forget about the tedious manual task of selecting which records and conversations to integrate into your CRM.

This tool does all the heavy lifting for you, leaving you more time to focus on what truly matters – nurturing your leads and closing deals.

Data Synchronization and Management

Aware offers a level of data synchronization and management that is unrivaled. In your settings, you have the ability to choose the user actions that get pushed to your CRM, tailoring the integration to your business needs.

These actions include:

  • Messages: Every message sent or received through LinkedIn can be recorded in your CRM. This can be a goldmine of information for your sales and customer service teams.
  • Connections: Every new connection made on LinkedIn can be automatically added as a contact in your CRM, streamlining your lead generation process.
  • Comments on My Posts: The comments made on your LinkedIn posts can be recorded in your CRM. This can provide valuable insight into your audience’s thoughts and opinions.
  • Likes on My Posts: The likes on your LinkedIn posts can be tracked in your CRM. This data can help you identify your most popular content, which you can use to inform your content strategy.
  • My Comments on Others’ Posts: Your comments on other people’s LinkedIn posts can also be tracked in your CRM. This can help you keep track of your engagement and interactions on the platform.
  • My Likes on Others’ Posts: Your likes on other people’s LinkedIn posts can be recorded in your CRM. This can give you a record of the content that resonates with you, which can be useful for your content curation efforts.

Mappings for Seamless Communication Between LinkedIn and CRM

To maximize the efficiency of your LinkedIn CRM integration, Aware allows you to map the following fields from the LinkedIn profile to your CRM:

  • First name
  • Last name
  • Title
  • LinkedIn profile URL
  • Personal LinkedIn URL
  • Job description
  • Start date at the current company
  • Profile summary
  • Profile headline

This gives you a level of customization, keeping everything that you need to map to your CRM and ignoring what everything else.

Advanced Options

The integration of LinkedIn with your CRM through Aware offers advanced options, allowing you to customize how data is synced to Salesforce.

  • Lead Source: You can set the lead source as anything you want for new leads. letting you track where your leads are coming from, providing useful insights for your marketing strategy.
  • New Lead Records: If no existing lead records are found in your CRM, Aware can create new ones automatically. This ensures that no potential lead falls through the cracks.
  • Lead Status: You have full control over the status of the leads you input.

In addition to these options, Aware also allows for matching based on:

  • LinkedIn profile URL: This should be mapped in the section above to ensure accurate data synchronization.
  • First Name, Last Name, Account Name: These fields can be matched to ensure each lead is correctly identified in your CRM.
  • First Name and Last Name: Alternatively, you can choose to match based on these two fields only.

How to Maximize Results with LinkedIn Data Integrated To CRM

Once you’ve integrated LinkedIn with your CRM using Aware, there are several strategies you can employ to maximize the results of your efforts.

Leverage LinkedIn Sales Navigator

LinkedIn Sales Navigator is a powerful tool that can help you find and engage with the right prospects on LinkedIn.

With Sales Navigator, you can use advanced search filters to identify your ideal customers based on criteria such as industry, job title, and company size. This allows for a more targeted approach to lead generation.

Sales Navigator also offers insights into your prospects’ activities on LinkedIn. This can help you understand their interests and needs, enabling you to personalize your outreach.

In addition, you can save leads and accounts in Sales Navigator and receive real-time updates about them. This can help you stay informed and seize opportunities as they arise.

Use CRM Features to Nurture Leads and Close Deals from LinkedIn

LinkedIn is a potent tool for generating leads, but it’s your CRM that helps convert these leads into customers. Once the LinkedIn CRM integration is in place, you can leverage various CRM features to nurture leads and close deals.

  • Personalized Communication: Using the data synced from LinkedIn, you can create personalized communication that resonates with your leads. A message that addresses the lead’s specific needs or interests is more likely to elicit a response than a generic message.
  • Lead Scoring: CRM’s lead scoring feature allows you to assign scores to leads based on their activities and interactions. This helps prioritize leads that are more likely to convert, ensuring efficient use of your resources.
  • Task Management: CRM’s task management feature helps keep track of follow-ups, meetings, and other tasks related to each lead. This ensures nothing falls through the cracks and leads are nurtured at every stage of the sales funnel.
  • Deal Management: CRM’s deal management feature provides a clear overview of all ongoing deals. This helps identify bottlenecks and take appropriate action to move the deals forward.

Analyze Data and Insights for Continuous Improvement

Integrating LinkedIn with your CRM allows you to analyze data to refine your sales and marketing strategies.

By tracking the lead source, you can identify which LinkedIn activities generate the most leads, allowing you to focus on those activities.

Analyzing engagement data gives you insight into the content that resonates with your audience.

Tracking conversions helps improve lead nurturing strategies and increase success.

Performance metrics such as sales cycle length, win rate, and deal size provide insights into the effectiveness of your sales process and identify areas for improvement.


To Recap, LinkedIn and CRM integration offers:

  • Streamlined lead generation, turning LinkedIn into a high-yield resource.
  • Advanced customer relationship management for personalized, effective interactions.
  • Sales process optimization via effective CRM feature utilization.

Aware’s advanced data synchronization options let you decide which actions sync to the CRM. Customizable data mapping between LinkedIn and CRM ensures fluid communication.

Optimizing your LinkedIn profile, using LinkedIn Sales Navigator, and using your CRM’s features amplify integration benefits.